Projects, not a job list — what Yaron built, owned, and figured out. Each one opens a short case study; the site can answer follow-ups on any of them.
Website infrastructure, messaging, and go-to-market for a SaaS demo platform expanding into AI agents and MCP integrations.
When most organizations were still experimenting with the first wave of generative AI, Yaron built an AI-assisted lead-qualification system — using the OpenAI API to turn unstructured email replies into structured JSON sales intelligence.
Owned digital marketing, analytics, website operations, ecommerce, acquisition, and reporting for a pet-health technology company, as Director of Marketing & Operations.
Nearly a decade at Kemp across five roles, as the company grew from a smaller networking vendor into a global technology business. A web-development hire that evolved into ownership of the systems, processes, and infrastructure connecting website traffic, product evaluations, marketing automation, sales activity, analytics, and reporting.
As Kemp expanded its product portfolio and licensing model, software trials had drifted out of sales’ line of sight. Yaron redesigned the evaluation acquisition process to wire product evaluations directly into the company’s sales and marketing systems.
Repeatedly built reporting and analytics systems that help leadership teams understand performance and decide faster.
Led and supported numerous website redesigns, migrations, performance improvements, and SEO initiatives.
Exploring practical applications of AI agents, memory architectures, MCP integrations, and autonomous workflows.