Résumé
The career, in order.
Marketing and operations leader specializing in martech, demand generation, and full-funnel optimization across SaaS and hardware businesses.
Download PDF ↓ Director, Marketing & Operations · Randolph, NJ
Experience
Director of Marketing & Operations
- Rebuilt weekly direct sales twice — grew them ~3x, then recovered demand again after a v3 launch and major price increase
- Drove growth through funnel optimization, paid media, messaging, and conversion upgrades
- Built executive KPI dashboards integrating acquisition, website, and sales data for faster decisions
- Partnered with leadership, engineering, product, and vendors to execute growth priorities
Director of Digital Marketing
- Led digital marketing across multiple brands, websites, paid media channels, and lead-generation programs
- Designed and deployed an AI-powered email classification system using GPT models to route hot leads to sales and service issues to the right teams
- Improved lead response speed, sales prioritization, and workflow efficiency through automated intent scoring
- Elevated marketing-operations maturity through stronger reporting, analytics, automation, and funnel discipline
Progressive Leadership to Director
- Promoted across five roles over ~8 years: Web Developer → Manager → Information Architect → Sr. Web & Martech Manager → Director
- Transformed a low-maturity digital environment into a global demand-generation engine with dashboards, funnel visibility, and performance reporting
- Scaled web-sourced inbound lead generation to hundreds of qualified leads per week across global markets
- Redesigned Salesforce CRM handoffs from product-registration flows, converting user activity into pipeline
- Directed a major website rebrand and operational improvements across digital systems
Founder
- Built a web development and data solutions business: websites, reporting systems, analytics solutions, and custom digital tools for multiple clients
Education
- Ben-Gurion UniversityMechanical Engineering
- Israeli ArmyOfficers School
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