A marketing leader who builds.
15+ years where marketing meets technology — and an engineer's habit of building the thing, not just briefing it.
Yaron is a marketing leader with a technical background and a builder's mindset. For more than 15 years he's worked at the intersection of marketing, technology, analytics, websites, automation, and business strategy — helping organizations grow by improving how they acquire customers, measure performance, and scale operations.
Unlike most marketers, he comes from engineering. He's as comfortable discussing positioning and go-to-market with executives as he is working directly with code, analytics implementations, APIs, databases, website infrastructure, and AI systems. That range spans startups, SaaS, ecommerce, healthcare technology, and enterprise — owning websites, SEO, paid acquisition, analytics, marketing operations, automation, reporting, product launches, and digital transformation.
Where he's headed
More recently his work has moved toward AI agents, knowledge systems, workflow automation, and MCP integrations — the practical application of AI inside real organizations. He's drawn to the messy problems that sit between departments: connecting business goals to technical execution so teams move faster without losing visibility or control.
At heart, I'm a builder. Marketing just happens to be the medium.